Flat Animated Liquid Style

One thing I am really obsessed with right now is the use of animation in an enterprise SaaS product. I think, done well, it can dramatically enhance the experience. Some places it can be used:

• Loading images
• Page transitions
• Empty states (like when search yields 0 results)
• New objects that haven’t been set up yet
• Marketing website
• Educational materials

Personality is important and I think anyone who inserts this kind of love will get a leg up on the competition.

Below are some examples of what I think this style looks like. Notice the simplicity of the lines. All of the love comes in the details of the animation.

I could stare at that squid all day long.