From A to Z

I just noticed something this morning.  I always knew the arrow was sort of a smile.  The M and the A were the eyes and the arrow was the smile.  However, I didn’t notice that the arrow goes from A to Z until today.  From A to Z.  They don’t just sell books.  Get it?

I now rank this logo much higher in my “Logo Hall of Fame”.  The arrow inside the E and the X in FedEx is still my number one logo.  Nice job, to whomever designed the logo.

Whatya think?