I got this email the other day from Google.

Hi,

We wanted to let you know about some exciting changes to your Google paid storage plan. While storage costs have dropped naturally in the past few years, we’ve also been working hard to improve our infrastructure to reduce your costs even further. On Tuesday, November 10th, we increased the size of each of our tiers to make storage even more affordable and accessible. We’ve replaced your $75 plan with one that only costs $50, and instead of 40 GB you’ll get 200 GB, 5 times as much storage. Your current plan will be automatically upgraded and your new quota will automatically show up in your account in the next 24 hours.

I’ve highlighted the incredible WOW portion.  They reduced the price that I already agreed to pay and gave me a ton more storage.  This is a great user experience and deserves some of my loyalty.  Thanks Google.