Marketo 3.0

Marketo launched it’s Lead Management 3.0 product this weekend.  It has been a long time coming (- been working on it for 4 months).  The scope was pretty big.  We refactored the entire UI from top to bottom.  We improved usability in countless ways.  The graphic design is polished and consistent.  We added a bunch of new features.  It’s amazing how much you can do when you have a motivated team and a good architecture.

Check out the demos online.  It covers the UI pretty nicely although I wish the narrator had an Australian accent.  Demos are always better in an Australian dialect.  This brings up a good point.  Go to any of the competitive products for Marketo and try to see a demo.  No one will show you their application.  No pictures, no slideshows, no video.  Nada.  Why are people so secretive?  I know why, but I hate it.

I feel particularly proud about being in an “open” company.  I love being part of something that doesn’t hide behind a curtain.

By the way, I was invited to demonstrate the application in a User Experience walk through at the ExtJS 2009 conference.  I am excited to go and show off the UI.

Feedback has been good so far, but in the SaaS world it is “What have you done for me lately?”  So it’s off to the next big hill.  We have some cool features planned and continue to get bigger. (150 customers and rising every day)

3 replies on “Marketo 3.0”


Congrats on the release! I completely agree about not hiding behind a curtain.

When companies try to hide their demos from their competition, it only makes life difficult for their prospects, which hurts conversions and increases cost per opportunity. Meanwhile, truly tough competitors will often find a way to view those hidden demos. So customers are hurt and competitors are unhindered — the worst of both worlds.

– Al

Oh, that’s so not fair — I was _this_ close to going to that conference this year (I’m a major proponent of ExtJS in my company), but with the budget cutbacks, it wasn’t even possible. 🙁

I liked the demo. I agree with Al Sargent about not hiding the demos. Several companies I’ve talked with don’t have online Demos like Marketo. I like Marketo’s idea of posting their demos. I’ve loaded it on my twitter @jpauga.

Whatya think?