It’s a simple formula. UX = V – F UX = User Experience V = Value F = Friction If the friction or effort of doing something is higher than the individual perceived value then the majority of people will not want to do it. Some examples where the effort outweighs the perceived benefit and…
I’ve mentioned this technique in other posts, but I was searching for it and thought it deserved its own spot. The technique is one that I learned during my 12 months at Intuit in 2006 called Masterful Conversations. The basic premise of the technique is that we collectively spend all of our time talking about…
Superbowl III was played in 1969. Broadway Joe Namath guaranteed the win and came through. It was a miracle moment for fans of the Jets. I was born a few years later and grew up in the shadow of that glorious moment. I was a Jets fan, hoping that one day, another Joe Namath would…
I am starting my search for a UX Designer to join our team at Engagio. I actually prefer people in the earlier stages of their career. (Directors need not apply) Designer Characteristics: Creative. Can come up with new solutions to problems. OCD. Does it bother you that their is a mistake in this question? Productive.…
Not all trends are bad, but some really scare me. For example: Congress is supposed to pass laws. It’s kind of their job. I suppose I would rather no laws than terrible laws, but still, this is a disturbing trend. How about this one? The top 1% is earning more and more of the pie…
My mom asks me all the time, “Are you happy?” I find the question to be annoying. (Sorry mom) The reason is that I don’t actually want to be “happy”. Happy to me implies blissful cow-like behavior. It implies sitting and staring at the sunset and thinking, “Gee, this is swell.” To me, it’s boring to…
I just started a search for a product manager on my team at Engagio. Summary Smart, intuitive, empathetic, energetic, friendly, fun person who can put on a professional game face for customers and partners. Here are some additional qualities I look for. Works well with others A Product Manager works with engineering, sales, design, customer…
I’ve complained about the Electoral College before, 12 years ago. This thing doesn’t make any sense in today’s world. From Wikipedia: Some delegates, including James Wilson and James Madison, preferred popular election of the executive. Madison acknowledged that while a popular vote would be ideal, it would be difficult to get consensus on the proposal…
The election is over and the next President of the United States will be Donald Trump. To many people like myself, we imagine someone voting for Trump and it fills us with rage and frustration. However, with my empathy hat on, I know that the people who voted for him feel the same way about…
One of the strangest things in American politics is how evenly we are split between the two major parties. Look at the last few months of the popular vote between Hillary Clinton and Donald Trump. Here is the same chart with % chance of winning The second chart at times looks like a landslide. However,…
My house is shaped funny. This results WiFi dead spots. This weekend, we moved a bunch of furniture around to give two of my kids their own room, rather than sharing. Doing something like that always involves alot of work you didn’t expect and plenty of dust in the air which made my left eye blood…
Marketo Retrospective Part 9 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. This might be the last one. It’s the part that very few people understand, but I think it is the reason Marketo did well. Some people call it Product Market Fit, but to me that doesn’t do…
Marketo Retrospective Part 8 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. Today, I focus on the Marketo’s Marketing. Like building a Sales Team I think this is an area that Marketo really shined and set the benchmark for thousands of other companies in the past 10 years. Content Marketing…
If you have a corporate email address, you should read this post. You currently may not realize, but IT and the management of the company have full rights and access to your email..right now. They can copy your entire inbox and see every message. This probably doesn’t bother you too much because the reality is…