Category: Uncategorized

  • The UX of the IPO Ceremony

    I am the first non-founder employee (2007) and head of user experience at Marketo.  A few days ago, I had the pleasure of experiencing the Marketo IPO ceremony in NYC at Nasdaq.  It was the first company I have ever worked at that went public.  It’s rare and may be a once-in-a-lifetime occurrence for me. (Hopefully, I…

  • Moving to MediaTemple (2013)

    I’ve had it with slow performance.  I moved to MediaTemple Grid Service yesterday.  Most of the move went smoothly, but I screwed up a little.  Something went wrong with the MX Records and my mail wasn’t turned on for most of the day.  Whoopsie!  All fixed now. I took the opportunity to change some things…

  • Product Idea: The Tennis Racquet Guitar

    Almost everyone with a tennis racquet has pretended it was a guitar.  Tennis companies have pioneered the science of materials when it comes to making racquets incredibly stiff and light.  Guitars have exactly the same requirement. Yet most guitars are made out of wood. In fact, most electric guitars are kinda heavy and start to…

  • The UX of the New Discover It Card

    I really love Discover.  They are always so nice to me on the phone.  They have real people answer and they don’t try to sell me anything.  There is a cashback bonus that goes directly into a credit in Amazon.  I love it. Yesterday, I received my new card. See image above.  One reaction: WTF?…

  • The UX of Business Cards 2013

    I recently was handed a special business card.  The woman actually spread out a deck of cards with about half a dozen different styles.  (Imagine she said “Pick a card, any card!” like a magician).  They had all different images on the back, all original illustrations.  She had them in 2 card stocks.  One was…

  • New WordPress Theme 2013

    WordPress is evolving alot.  I am running 3.6 beta 1.  The new add post page has all these “formats”.  I don’t quite understand them, but the icons look great.  (I wonder what they do!?)  I suppose I will try them over the next few weeks. I also upgraded to the built in Twenty-Thirteen theme.  I…

  • Reading Comprehension

    I think my reading comprehension must be pretty bad.  It would explain why I always Use PowerPoint with few words in presentations Write with fewer words on websites. Ignore long emails OK, I have to explain that last one.  I don’t ignore it completely.  When I see a long email, I immediately get up and…

  • The UX of Google Reader Replacements

    I have been an avid user of Google Reader for years.  I was stunned by Google’s announcement that they would shut the service down.  Literally, I check it and read 10-20 times a day.  I don’t like my news getting stale.  But they are discontinuing it, so I needed to find a replacement. First, I…

  • April Fools has Jumped the Shark

    I used to LOVE April fools day.  It was a chance to make gullible people believe the craziest things.  Pranks and humor is a time-honored part of the start-up world.  Creative people love this “no holds barred” day of fun. My favorite prank was on my father after my third child was born.  I told…

  • The UX of Socks

    Today, I counted 9 unmatched socks.  That’s 9 worthless socks.  The problem is a UX one.  They all look different.  Because they all look different, if I lose one of the pair, I can’t match it up with another “same” sock.  I appreciate socks that are colorful and let me express myself, but I also…

  • Disrupting a Market with UX

    Very often, a market can be disrupted by a single UX improvement.  That improvement may not be easy to accomplish, but when you do it, you often can build a significant company.  Some examples: CRM Seibel was the dominant player in Sales Management.  Salesforce.com comes along and says, “It’s in the cloud, not on premise”.…

  • Write Less on your Website

    I look at websites alot.  People I am recruiting, companies I interact with, even just for professional curiosity.  One of the key things I look at is the text.  I look to see if the text is written for web readers or for someone else.  My guideline is to make the text simple, sparse, to…

  • The UX of Google Images (2013)

    Recently Google “upgraded” their user interface for Google Images.  I use Google Images ALL THE TIME.  I am big on presentations with large graphics and I find their service invaluable.  There is one spot, however,  that is annoying me to no end since their “upgrade”. (Heavy use of air quotes and sarcasm there) Search for something…