Creative block

Having trouble getting past a certain point in my presentation for AjaxExperience 2007.  In the presentation, I have ranted and raved about the creative process and interaction design.  I have nice illustrations and fancy transitions.  All is well.  Now, I want to transition to the part where there is jQuery.  I want to show examples.

I feel like the audience might think the examples are elementary.   But if I make them too hard, they will think it confusing.  I dont want to just rattle off code.  I want to make a point.  The point is, jQuery empowers designers to up the ante in websites and interaction design.  How to best demonstrate that?  Full examples?  Limited examples?  Hmm, this is totally different than the book.

In the meantime, I got hooked into a question on the jQuery list.

Question:  How do I select everything in a container EXCEPT things with a class of “notme”?

It took me a little while, but here is the answer I came up with.

Small victories.  But time is running out.  I need to be sharp.  I really don’t want to look like an idiot at the conference.

3 replies on “Creative block”

In school I had to make a presentation to re-organization the management structure for an organization that provided clean water, food, and education for an impoverished African community. The class was on management, and after I create a great presentation on management it was still missing one important thing, which was “why is this important”. All presentations should always remember to include this, and my preference is towards the end. So I make my presentation and 3/4 of the way through, I kinda of stop and acknowledge that management structure may seem trivial, so why bother, well because it make the work more efficient, well why is that important. The next three slides are full color images of starving, but hopeful African children and families. All I had to say was that important because it is actually affecting people. After that I had their attention again and did a few slide review of everything I had said before before I lost their attention again. Then I end, with the audience having a connection between that the why and the how. I used this technique several times and it seemed to work. Now, if your case, I have no idea what they why is. Does this save time, does it look better (which really isn’t a honest good why, perhaps the truth is that you will get paid more). Who is your audience, is their why just about making more money. I organize all presentation around how to get to that “why” moment. It also allows you to throw in the technical information beforehand knowing that some people might not understand. good luck, i hope this helps a bit.

UX Design has to do with: (in random order)
1. How things are organized
2. How things work
3. How things look

Why this is important. Let’s say you have a website that is taking donations for a charity. ( for example). With proper UX design, the site will generate more money than with poor UX design.

But I am not going to show starving babies at AjaxExperience 2007.

The why is not making more money, the why is feeding starving babies, nobody cares about the money, its not personal or specific (if your audiance was non-profits). Who is your audiance. Maybe you need to say “and why are we doing this” and flash to a picture of a playboy playmate. “we do this so you can make more money and get hotter girls. Yes good UX leads to you driving a nicer car and getting the girls. Look as this girl? Do you want her? Well UX can get her”. UX and Jquery directly lead to something in the end. Anyway, this is just a UX design for a presentation. Examples are also good, was the a site that changes the UX and their business did better (using specific times of implementation and real dollars). Are you addressing programmers, telling them it is not only what the site can do, but also how it does it (i.e. the three things you mentioned). Or is it the boss who is deciding between investing in a UX upgrade or giving himself another bonus.

Leave a Reply to danlipka Cancel reply