Product Idea: Mobile App for Sales

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I had this idea while talking to a friend. ¬†It’s a different spin on a previous idea about competitive analysis and product management.

Summary
A mobile app that connects to a SaaS service which gives a salesperson a unique view into prospects.   Specifically, helps make social connections with prospects.

In Story form
A saleswoman is sitting in a lobby, waiting for her appointment to get her and bring her to a conference room. ¬†She opens up her mobile app and hits the name of the guy she is meeting. ¬†She jumps through a few tabs, Blogs, Tweets, Connections (Facebook, LinkedIn, Twitter follower, MySpace, etc), Company News and What’s New. ¬†On the Tweets tab she sees a tweet about seeing a great movie that weekend. ¬†She is also notified that a linkedIn connection of hers replied to that tweet agreeing about the movie. ¬†Lastly, on the company news page she reads the latest press release of the company.

The appointment arrives. ¬†On the way to the conference room, the saleswoman mentions that she just talking to a friend about a movie they saw and casually mentions the name. ¬†The prospect perks up and says, “Yeah! ¬†That person replied to my twitter post!” ¬†Conversation ensues. ¬†Topics about the press release are discussed too.

In the meeting, several new people arrived and handed out their business cards. ¬†During the part of the meeting where the saleswoman was not engaged, she punched in the names of the new people. ¬†The app instantly adds them to her portfolio of people. ¬†She sees that one of them is friends with a friend on Facebook. ¬†Later, the saleswoman says, “Your name sounds familiar. ¬†Do you know [friend]?” ¬†Conversation ensues.

Requirements

  • Central system to login and enter credentials for Salesforce, LinkedIn, Twitter and Facebook.
  • Unified schema to keep track of connections
  • Web crawler to find blogs, news, and any other information.
  • Mobile app UI
  • Subscriptions $10 a month per person

I imagine it’s free to download and get limited or redacted information.

The technology is not especially difficult to build. ¬†Lots of open source tools to help with the web crawling. ¬†Bandwidth wouldn’t be enormous. ¬†I think it’s a winner. ¬†If anyone builds this and makes a fortune, please put some money in the tip jar on the right.

Side note: ¬†I am starting to feel less aversion to starting a business one day. ¬†I used to think I would never ever ever do it again. ¬†However, I think what I hated was a service business. ¬†Having to sell a big project and then work through it. ¬†However, a technology company; building apps like this. ¬†That might be fun. ¬†If someone would fund a year or two. ¬†I probably could do it with an outsourcing model. However, I don’t really want to do the VC “get funding” thing. ¬†I also don’t want to do marketing. ¬†Well, my plans aren’t well baked. ¬†However, I love coming up with product ideas.

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