From the legendary Bill Mirbach:
…. so here’s today’s high-value trivia question. this “website” http://www.sigsmarketingsecrets
My Quick UX Assessment/Reply:
I clicked on the link at the bottom to http://www.filipinowebmasters
Additionally, I think that the Bly site does one thing very well. It manages expectations and fits neatly in with the users mental model. His users are not buying computer hardware. They are not trying to see the slickest stuff. They want something that feels like “writing”, not something that feels like “website”. So for this application, I think its great. One might suggest a better palette or shadows or visual niceties, but I don’t think it would affect sales. Too much visual beauty here might detract from the copy.
I might try different font faces or colors, but I also think it wouldn’t change much. I bet this does well as is. Caveat, As a designer, you always have to be looking to improve, so trying new things and testing is still a good idea.
If I wanted to go a whole new direction, I would try a page flipping design. Nice and big. Cover the whole screen.
Examples (although they are small):
But I wouldn’t be confident in it winning. I just think it would be a good test to try. Thinking out of the box.