UX Greatness Part 2 of 3

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Three things to have UX greatness.  Here is #2.

  1. Good enough isn’t good enough.
  2. Eat bad babies.
  3. Invest in your future.

Eat bad babies.
Every group I have ever witnessed has reached this point sooner or later.  They have something that used to be a good idea.  However, right now, it has become a bad idea.  It no longer works or was ill-conceived or just plain failed or maybe something better came along.  To certain people in the organization, this thing is their baby.  They have nurtured it from a little flicker of an idea into something people have dedicated hundreds or thousands of man hours.  To them, it is beautiful.  (Only a face a mother could love).  To other people, it is an ugly baby and needs to be destroyed.

This moment of crisis is huge. ¬†What do you do? ¬†Do you scrap the thing and start over? ¬†Do you try and salvage it? ¬†Are you polite and walk on eggshells around the mama? ¬†Or do you say, “This baby is ugly” and deal with the consequences. ¬†If you want UX greatness, you must call the baby ugly and then eat it.

It sounds brutal, but it is the only way to get to great UX. ¬†You can’t keep trying to increment your way out of the problem. ¬†An ugly baby almost always can not be saved. ¬†However, the baby isn’t what is important. ¬†The survival of the group is the important thing. ¬†The UX of the customer is the important thing.

Don’t fall in love with your own work. ¬†The baby is ugly, not you!

This was a critical lesson taught to me by Bill Mirbach at Intuit. ¬†Don’t worry about throwing away code or redoing something. ¬†The only way to greatness is to remove mediocrity. ¬† You know what the ugly baby is. ¬†You know why the ugly baby “can’t be removed”. ¬†Now imagine if you DID eat the baby! ¬†Try it once and you will realize that it energizes the team and makes your customers much happier. ¬†It’s worth doing.



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