There was this award at work. Everyone had to nominate another person and say why they thought that person embodied the corporate values. The Intuit values are actually pretty interesting. I did not win the award, but rather, my nomination was the winning one. Everyone mentioned the quality of the writing as an important factor. It wasn’t good grammar, but rather good storytelling.
I think being able to tell a good story is an important business skill. A good analogy is critical to explaining complex ideas. A good story of what someone else did or did not do can be the difference when a decision gets made.
I wonder if email and blogging have contributed (nationwide) to the ability to tell stories or has had a detrimental effect?
Maybe we should have more time in elementary and high school to develop this skill?