I volunteered with some people at work to help a non-profit. They provide technology and communications specialists to emergency areas. So if an earthquake hit San Francisco to help drive the prices of homes down, then they would swoop in and set up wireless networks so people could communicate. They would rebuild the cellular tower that fell, etc.
So they need a brand name. They want to draw in engineers to volunteer and they want the public service community to know about them and what they do. They will grow over time (maybe) and want the name to be scalable.
It should communicate a group that is
1. Responsive
2. Objective (non-partisan)
3. Peaceful and helpful
4. Technical experts
5. Available to help worldwide.
So please throw your names into the ring. We are going to try a hyper-speed branding exercise. Ask your friends. The more the merrier. It’s for charity.
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