Marketo Retrospective Part 8 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. Today, I focus on the Marketo’s Marketing. Like building a Sales Team I think this is an area that Marketo really shined and set the benchmark for thousands of other companies in the past 10 years. Content Marketing…
If you have a corporate email address, you should read this post. You currently may not realize, but IT and the management of the company have full rights and access to your email..right now. They can copy your entire inbox and see every message. This probably doesn’t bother you too much because the reality is…
Marketo Retrospective Part 7 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. Today, I focus on Building a Startup Sales Team. I think this is an area that Marketo really shined and set the benchmark for thousands of other companies in the past 10 years. In the beginning of…
Marketo Retrospective Part 6 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. Today, I focus on product development. Specifically about a philosophy I have around maintaining products after initial innovation. When you have a startup, the first innovation is complete free from existing customer complaints. It is pure…
Marketo Retrospective Part 5 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. So far, the learnings have been in fits and spurts. Also, not much complaining so far. Today, I’m thinking about how Brand Identity evolved at Marketo and specifically how it related to culture and recruiting.…
Marketo Retrospective Part 4 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. I learned alot of things and this is my way of processing all of that experience into bite-sized nuggets of wisdom. Today, a little deep dive into how the client-side technology has evolved. UI Frameworks…
Marketo Retrospective Part 3 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. I learned alot of things and this is my way of processing all of that experience into bite-sized nuggets of wisdom. Today, here is what I learned about remote offices. Sales Offices Marketo had many…
There is a phrase called Wanderlust. wan·der·lust ˈwändərˌləst noun: a strong desire to travel. There should be something called Ponderlust. pon·der·lust ˈpondərˌləst noun: a strong desire to contemplate. I know many people who have this symptom. When faced with a situation, they want to think about it, alot. In one sense, this can be a form of…
Fear. Uncertainty. Doubt. FUD is responsible for millions of deferred decisions each day. It stops us from embracing reality, moving forward and dealing with our circumstances. FUD doesn’t make you conservative or liberal. It makes you stick to the Status Quo. The Status Quo is the universal remedy for FUD. You might be in a terrible…
Before they can pay money, they have to pay attention. Make no mistake, it’s a real currency. Every waking moment is accounted for. Whether it is social media or a smartphone game or even staring at the wall, you are paying out your daily allowance of attention. Most companies want to earn your attention dollars.…
Original Haiku Post I am currently Head of Magic (PM/UX) at Engagio. The experience so far has been excellent. The culture is authentic and vibrant. The product vision is very strong and the market dynamics couldn’t be better. Engagio has a strong analytics product already in the market, which is doing very well. Additionally, we have built…
It is a sad truth, people go in herds. There are obviously some early adopters, but the majority of people do not want to be the first one to do something, even if it is clearly a good thing to do. Case in point: The NFL Draft. It has been studied and proven that the…
In the news today it says “Verizon Announces $4.8 Billion Deal for Yahoo’s Internet Business” and “Verizon Buys Yahoo for $4.83B”. This confused me at first because Yahoo has over 40 billion in assets. Then I read the article and realized that Verizon bought the operating business but NOT the capital and assets. Here is…
The Uncanny Valley used in reference to the phenomenon whereby a computer-generated figure or humanoid robot bearing a near-identical resemblance to a human being arouses a sense of unease or revulsion in the person viewing it. In other words, the uncanny valley is when something looks close to the real thing but our brain freaks…