David Foltz over at Turbotax pointed me at this video. I think it’s brilliant. Apparently they are having a content for the best Turbotax rap. Now that is some inspired marketing. They should put this on TV. Their regular commercials are boring and stale.
The work I did with Turbotax last year has been tested this season. Although some of the tests did well, unfortunately, none became the control. I can take some solace in the fact that my original concepts were changed and the tests I proposed never saw the light of day, but still, I hoped for some more success. It puts a dent in my "street cred".
Sean, Florence and Sean did an awesome job and I am proud to have worked with them. And, of course, Bill Mirbach, who is my inspirational hero! And another shout out to Dan Mauer who was the most open-minded executive (except Bill!) that I met at Intuit.