• The UX of Chevron OilStop

    One annoying thing about Hybrids is that oil changes are expensive.  Doing the maintenance at Nissan was over a hundred dollars.  Last time I did it, the service was mediocre and I had to wait quite a while.  This time, I decided to try something new. I actually thought the…

  • Hiring UX Designer (Marketo)

    Marketo is growing on all fronts.  As the engineering team grows, their appetite for more shovel-ready projects increases too.  Thus, the design team needs to scale.  I am looking for a UX Designer who can run design initiatives within a fast-paced multi-disciplinary environment.  That’s greek for “lots of people all talking at once”.…

  • Perception is not Reality

    Of course, the expression says the opposite.  However, I reject the expression.  If a tree falls in the forest, it does kill the rabbit it lands on and it does make a sound.  Reality is reality.  The truth is the truth.  However, future decisions are not based on historical reality,…

  • The UX of Stress

    I was feeling stressed the other day and I wondered how much stress I feel compared to others.  I decided to ask around a bit. Me: You ever feel stress to the point where it is causing physical discomfort or bring you close to tears?  Like throat swelling and heart…

  • A game of inches

    In sports, you either win or lose or tie.  And when it comes to final championships there are no ties.  If you win in Basketball 110-109, you get the win and they get the lose. In football, if you are within 1 inch of the end-zone, that means you are NOT…

  • Makework

    make-work [meyk-wurk] –noun work, usually of little importance, created to keep a person from being idle or unemployed. Origin: 1935–40, Americanism ;  n. use of v. phrase make work Sadly, I see this every day.  The building I am in just had the outside repainted.  It wasn’t in disrepair or dirty.  I looked at it before and looked at it after.  Looks the same to me.  Oh wait…the pinstripe used to be…

  • More (or Less) complicated than you think

    I had several interesting experiences yesterday.  In all of the cases, the subject of my work was much more or much less complicated than what I initially thought.  Some examples: Case #1: I was working with an engineer who had a problem with CSS.  He is only loosely familiar with…

  • Following the Narrative

    As we are getting close to finishing election season, I am noticing a very specific common experience.  The media is the number one victim of this.  They are “following the narrative”.  By this I mean that they have a hypothesis about the world and will do anything to support that idea.  Any…

  • Browsers vs. Searchers

    There are two types of people in this world, browsers and searchers. Searchers You see the search box and type in what you want and then look at the results.  The results are based purely on your input.  The thinking involved is primarily about what to search for.  Different search…

  • With all due respect

    From Urban Dictionary A term used by many people all over the world, to make the next few words coming out of their mouth, sound less offensive. Example: With all due respect, your mom looks like a permanently aroused gorilla. As a species, we often get angry at other people.  This…

  • The UX of Business Cards

    I received a bunch of business cards at the conference and was thinking about them. Some of the cards had clever things on them that pointed you online. Others were plain white, classic and boring. Others were black, which made writing on them impossible. Some were oddly shaped and difficult…

  • The UX of Marketo User Summit 2010

    Of course, I have a vested interest.  I am the first hired employee and the head of UX for Marketo, but I feel I can be objective.  Well, just take it with a grain of salt anyway. It was awesome. Last year, we had about a hundred and fifty people.…

  • The Power of Standard Interfaces

    Imagine that Toyota (or some big car manufacturer) came out with a standard interface to the stereo system.  It looked like a tray above the center dash that could hold your cell phone or ipod or small device.  At the bottom of the tray was a removable interface.  You could plugin a…

  • Aikido for Resolving Disputes

    Aikido is a Japanese martial art developed by Morihei Ueshiba as a synthesis of his martial studies, philosophy, and religious beliefs. Aikido is often translated as “the Way of unifying (with) life energy” or as “the Way of harmonious spirit.” Ueshiba’s goal was to create an art that practitioners could use to defend themselves while…