• Beyond the User

    Hot TakeThe user does not come first. The user is not the center of design. The user is one of many factors in a good product. Glen Lipka, 2023 I have never liked the terms User-Driven, Data-Driven, and User-Centered. I think it fundamentally weakens the design team and devalues creativity,…

  • Will Silicon Valley Survive?

    I live in “Silicon Valley” halfway between San Francisco and San Jose. I moved to the Bay Area in 2002 and have loved it ever since. My first impression was that “everyone here loves technology like I do!” and that has stuck with me for 2 decades. However, I see…

  • Portfolio About Page Logic

    I feel like most designers put very little design thinking into their own design portfolio. This is weird, right? I mean, there is literally only one website in the whole world that you get to control 100%. No engineers, no product managers, no executives or sales people. Its just you.…

  • Farewell Twitter?

    The truth is that I hardly ever use Twitter these days. It’s not a source of news for me (NYTimes, John Oliver). It’s not a source of joy or information (YouTube). It’s not a place to gain reputation for answering questions (Quora) or mentoring people (ADPList). It’s not addictive fun…

  • WordPress 6.1 – New Theme

    WordPress just keeps getting better and better. I am now using the 2023 theme on top of WordPress 6.1. It has many nice features making vanilla WordPress of a full site editor. It certainly doesn’t have all the bells and whistles like Webflow or EditorX, but for my purposes (a…

  • Burn the Boats

    The phrase “Burn the Boats” comes from historical military events. It’s a phrase used once in a while in the tech industry. I used it recently and thought to write about it. Origin In 1519, Hernan Cortez wanted Aztec treasure. He invaded the Yucatan shores with only 600 men. Clearly,…

  • Recruiting: Jr. Designers in Tel Aviv

    It’s recruiting time again! This time in Tel Aviv, Israel. My new company, SenintelOne has a strong engineering and product management presence there. Since my budget is limited, I decided that it would be best to replicate the success I had at Treasure Data by hiring junior folks and training…

  • Maslow’s Hierarchy of Product Design

    Maslow’s hierarchy of needs is a psychological tool proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation”. In short, it shows how people focus their energies in a cascading series of needs. The idea is that you can’t really focus on self-esteem when you are dying…

  • Adobe Acquires Figma

    Note: I was one of the first 100 users of Figma and use it daily for work. It’s a terrific tools and has inspired me for many years. Adobe is a fascinating company. Almost all of their products have been acquired over the years. They are one of the last…

  • Ode to Naruto

    When my kids were little, we would all watch Naruto as a family. Recently, they have all moved out and are successfully adulting. (A verb I made up) Maybe out of nostalgia or empty nest coping, I have been binge watching the original Naruto. It is an exceptional show with…

  • Taking notes

    As a new employee, I am meeting lots of new people. I have never been an avid note taker, but with a large group of new information and new people, I am finding it crucial remember names and what was said in meetings. It has me thinking of all the…

  • SentinelOne, First Day

    Recently, An old colleague from Marketo reached out to me about a role leading product design at his cybersecurity firm, SentinelOne. The more people I met, the more interesting the position became. It’s a fascinating field and team seemed smart, energetic, and experienced. I accepted the position and today is…

  • Beeper App

    I used to use Trillian, a long time ago. It consolidated all of my different communication channels. Unfortunately, Trillian stopped keeping up with the different protocols. At this point, it is out of hand. I am using the following to talk with friends, colleagues, mentees, and other folks: Telegram WhatsApp…

  • The Product Design Department

    QUESTIONWhat is the role of the product design department? I have always felt that the product design department should bring creativity, empathy, cognitive science, and problem solving to every possible facet of a company. Unfortunately, this is usually not the case. Design is often relegated to “make it look pretty”…