Marketo Retrospective Part 8 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. Today, I focus on the Marketo’s Marketing. Like building a Sales Team I think this is an area that Marketo really shined and set the benchmark for thousands of other companies in the past 10 years. Content Marketing…
If you have a corporate email address, you should read this post. You currently may not realize, but IT and the management of the company have full rights and access to your email..right now. They can copy your entire inbox and see every message. This probably doesn’t bother you too much because the reality is…
Marketo Retrospective Part 7 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. Today, I focus on Building a Startup Sales Team. I think this is an area that Marketo really shined and set the benchmark for thousands of other companies in the past 10 years. In the beginning of…
Marketo Retrospective Part 5 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. So far, the learnings have been in fits and spurts. Also, not much complaining so far. Today, I’m thinking about how Brand Identity evolved at Marketo and specifically how it related to culture and recruiting.…
Marketo Retrospective Part 4 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. I learned alot of things and this is my way of processing all of that experience into bite-sized nuggets of wisdom. Today, a little deep dive into how the client-side technology has evolved. UI Frameworks…
Marketo Retrospective Part 3 As part of a series, I am doing retrospective lessons from my 9 years at Marketo. I learned alot of things and this is my way of processing all of that experience into bite-sized nuggets of wisdom. Today, here is what I learned about remote offices. Sales Offices Marketo had many…
I am a firm believer in retrospectives. How can you expect to improve without looking back at what you did? I am going to do a series of lessons learned from my 9 years at Marketo. Doing one giant post will be too long, so I’m breaking it up. This is Lesson 1. The Power of…
Original Haiku Post I am currently Head of Magic (PM/UX) at Engagio. The experience so far has been excellent. The culture is authentic and vibrant. The product vision is very strong and the market dynamics couldn’t be better. Engagio has a strong analytics product already in the market, which is doing very well. Additionally, we have built…
UPDATE: New Version v0.2 I’ve been thinking about how product teams are organized. I have seen several good frameworks out there, but none felt quite right to me. There are traditional models, but of course, I want to try something new. I took the framework from Pragmatic Marketing and started moving things around. I put the…
Often, I will have feedback for a product manager, marketer or designer when they are writing text. I find that people have a hard time taking the feedback in a very specific way. If you say it’s too serious, they assume you want to take it to the extreme. As if there are only 2…
My first summit was in 2010. It was a simple affair, more like a meetup. There were about 120 people total all fitting in one room. It was fun and familial. I remember we had a thing called Marketo Idol where users would describe the coolest thing they did with a Smart Campaign. Alexandre Pelletier won.…
My title at Marketo was Mayor, Awesome Town. I requested it on a lark, as a joke of sorts. They let me have it. Since then, I loved giving my cards to people. I figured I should leave Awesome Town behind with my new gig at Engagio. Now my title is Head of Magic. I…
I have not had an easy time adjusting to Google Apps. GMail is ugly, Inbox is pretty but severely limited and Google Calendar is deeply frustrating. More and more, I have been missing the power and elegance of Microsoft Outlook. I decided to try and use Outlook on top of Google Apps. At first, I…
I’ve been helping my sister with her resume. Here are a few good rules of thumb: Make it look nice visuallyBefore anyone reads it, they look at it. The first impression happens in less than 2 seconds. Make it look nice. I downloaded a free template and then modified it. If you aren’t sure, ask someone…