Often, I will have feedback for a product manager, marketer or designer when they are writing text. I find that people have a hard time taking the feedback in a very specific way. If you say it’s too serious, they assume you want to take it to the extreme. As if there are only 2…
My first summit was in 2010. It was a simple affair, more like a meetup. There were about 120 people total all fitting in one room. It was fun and familial. I remember we had a thing called Marketo Idol where users would describe the coolest thing they did with a Smart Campaign. Alexandre Pelletier won.…
My title at Marketo was Mayor, Awesome Town. I requested it on a lark, as a joke of sorts. They let me have it. Since then, I loved giving my cards to people. I figured I should leave Awesome Town behind with my new gig at Engagio. Now my title is Head of Magic. I…
I have not had an easy time adjusting to Google Apps. GMail is ugly, Inbox is pretty but severely limited and Google Calendar is deeply frustrating. More and more, I have been missing the power and elegance of Microsoft Outlook. I decided to try and use Outlook on top of Google Apps. At first, I…
I’ve been helping my sister with her resume. Here are a few good rules of thumb: Make it look nice visuallyBefore anyone reads it, they look at it. The first impression happens in less than 2 seconds. Make it look nice. I downloaded a free template and then modified it. If you aren’t sure, ask someone…
I don’t work at a startup to make money for the company. I try to make money for the company so I can work at a startup. The opportunity to make something new, solve a problem in a new way, change how people do their jobs is what I work for. Innovation is a word that…
The doctor said not to use my right hand at all for two weeks. This gave me an idea. This is a long shot but I figured I would ask. Is there a junior designer without a job who wants to sit at my desk and be my hands for two weeks? I’m right in…
I just realized that I really don’t have a blog post about this design principle. It is not specific to the design, but rather to the process of designing within a company. In the real world, you don’t get to define 100% of the product, nor should you. You need to collaborate with other people to…
A few years before I left Marketo, I started thinking about my succession plan. I knew that I might leave one day, so it was important to me that I leave the organization in good shape to live without me. This was complicated by the fact that I had designed most of the product. For…
HR departments are supposed to do a bunch of good things. However, I think they don’t quite work out that way most of the time. Which kind of HR do you have? The “Avoid Lawsuit” Department From misconduct and harassment to injuries and workers comp, this kind of HR almost want people to wear helmets…
For the better part of the last ten years, I have seen the world through the eyes of a demand generation marketer. Starting with Kelly Abner and working through thousands of others, my point of view was how to help them create more leads and nurture them through a funnel. Now that I have started…
Dear Mr./Mrs LinkedIn, You have the most potential and most fuckups of any site on the web. I love you and I hate you. The Good You are THE defacto social network for professionals. There are plenty of times that your user interface does the right thing. Discovery of new people is usually pretty accurate.…
I’m reading a biography on Jim Henson. He loved his work and described how work is a crucial part of our lives. Accomplishing something is a more fulfilling feeling than the money you earn for doing it. Of course, most of us wouldn’t work at our jobs without being paid. However, if you look at…
I often told people that Eloqua had more functionality than Marketo. I also said it didn’t matter. Marketo beat Eloqua for a different reason. It wasn’t what you could do, but HOW you could do it. UX Rule #12: It’s not how many things you can do, it’s HOW you can get them done. It’s…